Tommy Christian
It’s quite simple, realtors fail to leverage the web to market themselves instead they focus on leads and property listings. This main challenge requires a completely different mindset when marketing themselves online and skillset to what they’re probably used to. It also requires that they have a good understanding on how they reach out to people online using various methods and a good platform.
For example, the mindset and knowledge you need to market on Facebook will be completely different from marketing on Google. You might need to hire many professionals to get the results you desire from these marketing methods.
Getting people to know who you are is a must and building a strong foundation of knowledge to achieve these results with online marketing is exceptionally important. In the most recent years realtor marketing has changed dramatically and most real estate website services only care about property listings not the realtor. Finding a website that promotes the realtor is equally important because a potential customer will put trust before they sell their property and also a buyer will want to work with a great realtor to close a deal on their dream home.
How to overcome these challenges can be approach in many different ways, take for instants articles just like the one you’re reading can draw an audience and let people know a little bit about you. Getting your name out there is one of the key for gaining leads and selling more properties. Other sources of marketing are websites that promote you and post your profile; like Linkedin, ListFlips and Yelp. Advertising yourself goes a lot further then phishing for leads and or purchasing lead from a third company. As you already know time is money and by the amount of effort it takes calling and emailing potential clients it’s either too much time has pass or the results did not equate to the time it took for the effort.
In the era we are living generating a strong online presence is critical for gettig the visibility needed for success; with more people using mobile devices and technology growing at an exponential rate it’s imperative to have a good marketing strategy. Finding an expert with these skills can save you an enormous amount of time and money. As you probably already know like most or all of the big real estate listing websites dictate who gets the lead when a client is shopping for a property and also when a client wants to sell their property.
Here’s what you don’t know there are real estate websites out there that are for the realtor; and assess with marketing, visibility and advertising. Leveraging these websites to your benefit will greatly improve your success on getting leads and visibility in the online world. I can’t tell you what websites to go I’m just sharing helpful information that I’ve got over my years talking with many realtors that have that same problem and hopefully this may help you.
